Track the future. Manage uncertainty.

The opportunity

Our network of future-thinkers helps large organizations to better manage uncertainty. We start by challenging ingrained assumptions that can obscure frontier issues and opportunities.

There is an emerging consensus that we are entering a transformational period that will be defined by increased volatility and unfamiliar challenges.

Most organizations are good at solving problems they have already faced, but are less effective at navigating those they have not yet encountered.

Inability to respond to non-linear change can significantly damage or sink an organization.

Questioning the assumptions and gut instincts that were learned from yesterday’s experiences is fundamental for navigating tomorrow's operating environment.

What we do

We help leaders to better understand and respond to emerging issues.

Map the frontier

We provide an outside-in overview of edge forces and technologies poised to reshape your industry or business.

Research trends in depth

We generate in-depth briefings and reports to clarify emerging innovation areas.

Meet with pioneers

We facilitate sessions with experts who are successfully scouting new territories.

How we do it

We use human computation to find and coordinate the right contributors, amongst hundreds of verified experts, to deliver customized insights that separate reality from the hype.

Similar to the conductor of a world-class symphony, Rethinkery integrates the insights from our expert network into a bigger picture - unlocking innovation by rigorously challenging ingrained legacy assumptions. Rethinkery makes sense out of emerging trends and discontinuities, and sharpens the organizational innovation necessary to effectively respond.

What our clients say

Why we exist

We are a group of people dedicated to better understanding all of the factors forcing organizations to evolve.

The automation of work. The sustainability crisis. The rise of a digital coordination economy. The Fourth Industrial Revolution.

To many leaders, it has become clear that our organizations are entering a period of great uncertainty. Yet, the approaches we continue to rely on are inadequate when the territory is unfamiliar. As the saying goes, generals are always fighting the last war.

Worse, there is little solid analysis of these new territories and their implications. What does exist reflects the perspective of only a few, and tends to favor hype over rigorous investigation.

After more than fifteen years exploring emerging issues and technologies for dozens of large companies and government agencies, I realized what they really need is a tool to systematically stress-test and reveal their no-longer-useful assumptions.

Rethinkery was founded to address this gap. Our Network Intelligence Platform leverages human computation to tap into the perspectives of hundreds of verified experts. We challenge what organizations think they know about the unfamiliar territory ahead.

Devin Fidler

CEO, Rethinkery

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